We all understand Search Engine Optimisation (SEO) as a strategy to optimise the content and website for Google’s search results. For many years, the use of keywords, writing high-quality content, using content marketing, writing for mobiles, adopting page speed tactics, and securing the website with HTTPS have been trending and for all good reasons.
However, after the latest changes in Google’ algorithms, experts of SEO in Melbourne are turning to new SEO strategies. But what exactly are the plans? Let’s understand how an SEO professional can adapt their SEO plan for 2025 and beyond aligning with the new search engine changes through this blog.
- AI Will Change How Search Engines Work
Do you see how Google is prioritising AI to analyse millions of texts it receives from businesses? That’s a new AI generative overview telling you the most helpful summary after reading through the top ranking websites.
This evolution is going to stay in 2025 and beyond. It is important for websites to accept these changes and leverage SEO professionals to optimise the website. An SEO professional can use AI-automated SEO tools and understand the patterns which AI overviews are most likely following to understand and rank a website.
- The Type of Content Performing Best Will Change Drastically
Earlier, search intent was the key focus for Google to understand what users are searching and which type of content answers the queries. Now, the major shift to AI algorithms is revolutionising the business world.
While the focus to answer user queries are still the same, AI algorithms look for concise and relevant content only. Here are a few types of content that performs best in 2025 and beyond.
- FAQ content is easy to extract and display.
- How-to guides and tutorials.
- Lists and comparisons.
- Product reviews
- Problem-solving content.
- Fact or data-driven content.
Optimising these types of content means using structured data, subheadings, bullet lists, and FAQs. A company specialising in SEO in Melbourne can structure these content to make them appear in Google’s AI overviews.
- Voice Search Will Grow
Google assistants are a go-to feature that allows people to find information without typing a single word. This feature is going to evolve more in the future.
As people ask for queries in their natural language, businesses should strive for upgrading their SEO strategy. Here are a few ways in which an SEO professional can help.
- Targets long-tail, question-based keywords.
- Optimises FAQs with clear headings, short sentences, and bullet points to make your website visible to voice assistants.
- Includes location-specific keywords to help near me voice searchers.
- Prioritises different languages.
- Visual and Video Search
Visual and Video search are going to shape the search results. These two types of searches are making SEO professionals focus on image and video quality while optimising any website.
Here are few things that professionals doing SEO in Melbourne for a website considers in their SEO strategy:
- Adds high-quality, keyword-rich, and descriptive alternate text for images.
- Implements Schema Data Markup to categorise images and make them easily discoverable on image snippets and Google lenses.
- Compress Images.
- Optimises videos with relevant, high-quality, and specific titles, description, closed captions, transcripts, and thumbnails.
- Uses rich schema markup for videos to help Youtube users find the video content.
- Zero-Click Searches and Featured Snippets are Now a Norm
Zero Click searches means search results that directly answer the user queries on the page. This eliminates the need to visit a particular site or find more information. Featured Snippets are highlights that Google discovers to be relevant and directly answers the query.
Both of these features in search results are shaping SEO strategy. Professionals adapting the websites for zero-click searches for featured snippets are more likely to stay relevant in the years to come. Let’s look at some ways professionals optimise a website for these features.
- Optimises content with question-based keywords.
- Format content using H2 and H3 headers and and structure the content in no more than 40 words paragraph to help Google snippets.
- Uses schema markup to help Google display your content in rich snippets.
- Optimises websites for local search queries and Google my Business listings.
- Social Media Searches are Going to be Evergreen
Social media is evolving in ways one would hardly imagine. Besides a space for sharing photos and videos, social media platforms like Facebook, LinkedIn, or Instagram are becoming social search engines.
Users are searching for content on social media as well which is going to gain more popularity in 2025 and further years. Here are a few steps that a professional SEO considers to leverage social media as an SEO strategy.
- Optimises social media profiles and content.
- Uses click worthy videos, infographics, and visuals to encourage social shares.
- Engages through comments, polls, and interactive quizzes to increase social engagement.
- Create better hooks to capture the user’s attention and find their curious instincts.
Final Words
We hope you found this blog relevant and shareworthy. SEO in Melbourne is shaping the businesses in many profitable ways. Understanding SEO trends that are going to rise in 2025 and future years are the key to remain competitive, successful, and discoverable in Melbourne’s rapidly growing market. Each of the trends from AI overviews, its favourable content types to voice search, and from visual-video search, impact of zero-click searches, to optimising content for social media searches are going to make a significant difference. Make My Website Pty Ltd – https://seo.melbourne/ in Melbourne is an SEO agency that will help you optimise your website for changing trends. Contact us today.
