If you’ve worked in marketing, chances are you’re familiar with the work of a video marketing agency. These agencies specialize in crafting video ads that hit just the right note with your audience, be it on TV or social media.
When it comes to making video ads for social media platforms, it’s not just about making any odd video. It’s about creating content that resonates, grabs attention, and ultimately drives results.
As of 2023, global social media ad spending was over $200 billion. A lot of these social media ads were video ads, mostly produced through different video marketing or production agencies.
Now, brand videos aren’t cheap to make. Working with a semi-pro production team will cost you between $1,500 to $3,000 per minute. Hire a professional video marketing company, and they’ll charge you at least $5,000 per minute. Yet, brands still turn to these agencies for making their social media ads, but why?
Let’s take a closer look at how the best video marketing agencies manage to produce relevant video ads for social media for different brands.
Understanding Your Brand’s Vibe and Audience
Before diving into the nitty-gritty of video production, a video marketing agency needs to get a feel for your brand’s personality. Is your business fun and quirky, or sleek and professional? Understanding this is crucial because the video content they create must reflect your brand’s unique voice and appeal to your target audience.
Imagine trying to sell skateboard gear with a dull corporate video. Doesn’t quite fit, right? That’s why the first step in the process is understanding who your audience is.
According to MultiVision Digital, your business or brand video should work cohesively with your overall business goals. Hence, a strong video marketing strategy hinges on knowing who you’re talking to, what they like, and what platforms they frequent.
Are they scrolling through Instagram? Or more likely to binge-watch videos on YouTube? A video marketing agency will study these behaviors to tailor the video ads accordingly.
Crafting a Video Marketing Strategy
Now, here’s where things get interesting. After understanding your brand and audience, it’s time to sketch out a video marketing strategy.
Think of this as the blueprint for your video content. The strategy answers key questions like: What’s the goal of your ads? Is it to raise brand awareness or push for sales? Different goals call for different approaches.
For example, if you’re aiming to boost engagement, a video marketing agency might suggest creating short, snappy content that hooks viewers within seconds. If you want to educate your audience about a new product, a longer, informative video might be the way to go.
Great video marketing services don’t just push a product; they tell a compelling story that connects with viewers on an emotional level.
Producing Eye-Catching Video Content
Once the strategy is locked in, it’s time for the video production team to take over. This is where ideas come to life. A video marketing agency will storyboard the ad, deciding on everything from the visuals to the script. They’ll make sure the video isn’t just visually appealing but also delivers the brand message loud and clear.
During video production, agencies also keep a close eye on what works best on each social platform.
For example, vertical videos perform well on Instagram Stories and Reels, as well as on TikTok. Horizontal videos still reign supreme on YouTube.
A well-versed agency knows the nuances of each platform and formats the video content accordingly. They’ll also make sure the length of the video is spot-on. After all, nobody’s sticking around for a 3-minute ad on Facebook.
Keeping Up with the Trends
Trends these days come and go faster than you can scroll. What was popular last week might be completely irrelevant today, and video marketing agencies know this all too well. To keep your ads fresh, they stay on top of the latest trends, ensuring your brand is always in the mix of what’s hot.
The best agencies know how to weave these trends into your brand’s story seamlessly, making your video content feel organic rather than forced. By doing so, they ensure your brand stays relatable and connected to the audience, while still delivering your message effectively.
At the end of the day, producing relevant social media ads isn’t just about creating a flashy video and hoping it sticks. It’s about crafting a thoughtful, data-driven video marketing strategy that aligns with your brand’s identity and speaks directly to your audience.
Video marketing agencies excel at blending creativity with strategy, ensuring your ads look great and also deliver results. Hence, the next time a social media video ad appeals to you, there’s a good chance a clever video marketing agency was behind it.
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