A simple, neat, and professional website deserves attention and scalable growth. When you are designing a website, the first thing you will need is a solid homepage. How about a web design in Melbourne that sparks immediate attention and curiosity?
This blog will guide you through the essential elements of designing the first page. From clean layout, attractive structure, relevant content, images, and call to action buttons, live chat feature, or animation, every aspect defines a homepage. Let’s explore each one of these attributes in detail.
Clean Layout That is Also Easy to Navigate
A clean layout means a homepage that has content, images, and clear CTAs buttons. Whether your purpose behind a homepage design is to introduce the primary business or to guide visitors to take action, these elements are a must.
You can follow grid-style design when creating a homepage. This features grids that structure the overall layout in right proportions. It aligns the content and images in line and keeps the design look minimal. When including CTAs, make sure that they are in the centre to catch every visitor’s attention.
Write a Clear and Readable Content
Next, begin the writing process. Use headings, subheadings, and write the main content to make the visitors aware about the main reason why your business exists. Headings should not be overly descriptive while subheadings should only be used when explaining the ‘whys’ behind your business.
Make sure that each para covers no more than 3 lines and sentences should have a logical flow. The structure of the overall content on a homepage defines your website credibility, so focus on relevancy over in-depth content. A professional website design in Melbourne can make the website content professional and minimal at the same time.
Choose High-Resolution Images
Adding high definition images to the website that represents your business beautifully. For example, if you are a home builder, you can get attractive and meaningful images that show the full images of home designs. Avoid using crop or stock images as it gives away the feeling that your website is unprofessional.
Next, optimising the images with proper alternative text descriptions and keywords can help search engines. Allow website designers some time to integrate SEO in your website. Compressing images and using not too large image files can quickly load the website. A company specialising in website design in Melbourne can scale your website effectively.
Font Colours Should Blend With the Background
When writing the content on a website or on the images, take into consideration the font colours. Make sure it matches with the background colour. Too light font colours on white background can wash away the content. Similarly, too bold font colours on dark backgrounds can appear unappealing.
The best strategy to resolve such issues is to choose font colours contrasting with the background colour. This gives clarity and allows everyone to look at the most important details without zooming out the content.
Homepage CTAs
A homepage having a call to action (CTA) can guide visitors to look at the most helpful resources. These CTAs are useful to sign up for a newsletter, avail discounts, read more content, or make a purchase. A clear button asks users to take quick action without having to hover the other pages and find the information.
Call to Action buttons on a homepage brings attention to the main purpose of the website. More importantly, they should be easy to understand, short, and contain no more than 4-5 words. If you are building a website for ecommerce or have a service-based industry, a professional company offering web design in Melbourne can make your homepage design process easier.
Add Live Chat Support and Use Animation
Using a live chat support feature on a homepage enables a website to be responsive to user’s needs. An AI chatbot is the trending feature that pops up every time someone enters your website. Think of it as a 24/7 customer support service where you can ask your queries and find a solution within seconds.
This is a really helpful chat feature that can help your business answer different questions without the need of an executive. Additionally, using relevant animation displays your business as a trendsetter, make sure to have minimal ones.
If you are unsure how to add a live chat feature to your website, a web design in Melbourne can help you. Taking their comprehensive website design services, including Homepage, Service page, About us, Testimonials, Portfolio, and Contact Us page can rest assured your website will reach new heights.
Final Words
We hope you found this blog helpful. When designing a homepage of your website, including clean layout, easy-to-read content, high-definition images, contrast font colours, call to action buttons, and live chat support feature makes your website professional.
If you are looking for an award-winning company that focuses on comprehensive web design in Melbourne, over and above the homepage design, begin your search today.
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